Gasonline

Magazine AD (Pre Launching)

Magazine AD(Pre Launching)

Outdoor Ambient

Newspaper Ad

Newspaper Ad

Group work project
Group Member: Jack Yew Xian, Kiv Yei Sheng, Bebe Yap,
Tiffany Chooi, Nini Yeoh, Van Yen Lee, Sshown Chang

The project is to create a campaign to aware public that Gasaline will launch in Sunway Pyramid.
Our Client Gasoline is a theme restaurant.
The theme for Sunway Pyramid retail is Pirates.
Whole campaign have 5 media: Magazine Ad, Newspaper Ad,
Radio Ad, and Outdoor Ambient.

The campaign theme is curious.
All design had applied their pirate theme character.
For Magazine Ad, tone manner is create mysterious, curious and dark feeling,
this is to make public aware that Sunway Pyramid will launch an interesting theme restaurant.

For Newspaper Ad, tone and manner is to create a feel like the pirates attack.
Newspaper Ad is for launching period.

Outdoor Ambient is a pirate ship sculpture.
It is to attract attention of the public that drive through Pyramid.

For Radio Ad, the tone and manner is more into funny mood.
The background music is one of the famous Chinese classic song : 叉烧包

Through out the whole progress working with all the group members is very happy
and learn much from each others.