Wednesday, December 1, 2010

Krispy Kreme Annual Report

Cover

Rational

Content

Divider
Chairman Message

Mission Statement


Management Team


Board of Director


History

Operation Review-Marketing and Brand Element


Operation Review-Store Development



Financial and chart

Here is part of the Krispy Kreme Annual Report.
The theme of the annual report is Focus on the right point.
The graphic element is a bulls eye icon.

Gasonline

Magazine AD (Pre Launching)

Magazine AD(Pre Launching)

Outdoor Ambient

Newspaper Ad

Newspaper Ad

Group work project
Group Member: Jack Yew Xian, Kiv Yei Sheng, Bebe Yap,
Tiffany Chooi, Nini Yeoh, Van Yen Lee, Sshown Chang

The project is to create a campaign to aware public that Gasaline will launch in Sunway Pyramid.
Our Client Gasoline is a theme restaurant.
The theme for Sunway Pyramid retail is Pirates.
Whole campaign have 5 media: Magazine Ad, Newspaper Ad,
Radio Ad, and Outdoor Ambient.

The campaign theme is curious.
All design had applied their pirate theme character.
For Magazine Ad, tone manner is create mysterious, curious and dark feeling,
this is to make public aware that Sunway Pyramid will launch an interesting theme restaurant.

For Newspaper Ad, tone and manner is to create a feel like the pirates attack.
Newspaper Ad is for launching period.

Outdoor Ambient is a pirate ship sculpture.
It is to attract attention of the public that drive through Pyramid.

For Radio Ad, the tone and manner is more into funny mood.
The background music is one of the famous Chinese classic song : 叉烧包

Through out the whole progress working with all the group members is very happy
and learn much from each others.

春风幻想之音乐晚会


春风幻想之音乐晚会
This is a project to design a poster for an event, performance or exhibition.
I choose a Chinese Orchestra Performance that happen in Ipoh.
The performance team is from Ave Maria Convent.
Their theme song is Spring Breeze.
The meaning for the song is a young lady waiting for her love in lovely spring.
The visual is an A3 size graphic design with spring element,
the color mood is more to warm colors.

Wisdom of Nature


Wisdom of Nature
This is 1 of the project in my 1st year diploma course.
The project is to create an A3 size event poster design.
Event category that i chose for my poster design is an art exhibition.
Wisdom of Nature is the title for the whole exhibition,
and the exhibition is about combination of art and nature.
The main visual an artline pen illustration with photo montage.

Digital Painting

Wine

Pumpkin

Olive

Marlboro

Bullets